I interview experts and highlight key problems your product solves. That's the secret that made YouTube one of this client's main conversion channels.
A YouTube channel with 900 subscribers is one of our main conversion channels at Favikon.
I'm Megan Mahoney, and I record every video myself. I'm the on-camera host and producer behind Favikon's YouTube channel, with a background in influencer marketing and content strategy. You don't need to find talent or get your team on camera.
Three things work together: the right people in the video, the right keywords, and the visibility that follows into AI answers.
Every video features real interviews. I talk to your existing customers and to industry influencers who aren't customers yet, then build the video around their experience and examples.
Favikon, an influencer marketing platform, doesn't show up in Google's text results for "B2B influencer marketing." The videos produced for their channel are the top video result for that keyword and two more high-intent searches, on Google and on YouTube.
AI tools recommend the brands people talk about on YouTube.
Ahrefs studied ~75,000 brands to find what correlates with being mentioned in ChatGPT, Google AI Mode, and AI Overviews. YouTube mentions came out on top, ahead of every classic SEO factor.
Source: Ahrefs, "AI Brand Visibility Correlations," Dec 2025 (Brand Radar and Site Explorer data). Correlation, not causation.
Pick one of your existing blog posts. It gets turned into a YouTube video optimized to rank for that topic, with the title, description, and thumbnail done.